Blondy apparel brand official EC site opens with Adoption of EXREGZIO E-commerce fulfillment service by Acrodea subsidiary AMS

Date: April 20, 2010

Blondy apparel brand official EC site opens with Adoption of EXREGZIO E-commerce fulfillment service by Acrodea subsidiary AMS

April 20, 2010 (Tokyo, Japan)—AMS, Inc. (President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, which is a subsidiary of Acrodea, Inc. (President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, has won adoption of its e-commerce fulfillment service EXREGZIO for the official e-commerce site of apparel brand Blondy of Edam Co., Ltd. (Representative Director and President: Benjamin Yasukiyo Mori), headquartered in Shibuya-ku, Tokyo.

The principal services and functions provided by AMS are as follows:

• E-commerce enterprise system (sales, purchases, logistics, payments)
• Product management service (product photography, measurements, preparation of product description copy)
• Warehousing service (inbound and outbound, inventory management, picking operations)
• Marketing (Access log management and analysis, e-zine delivery)
• Customer support (customer service, support for returns and refunds, admin)
• Site design, site production
  

Outline of Blondy EC Site

Description: Blondy Online Shop
Service launch: April 20, 2010
URL: http://blondy-shop.jp/ (for PC and mobile access)

Under a branding concept of “Lucky, happy, and sexy girls,” Blondy represents a popular brand umbrella targeting women in their 20’s and 30’s. Since launching business in 2000, Blondy has developed business operations principally through its physical retail location. Marking its tenth anniversary of business operations, Blondy has launch a new official e-commerce site in conjunction with a renewal of the official Blondy website.

In winning adoption for the official Blondy EC site, EXREGZIO has received a strong appraisal of its revenue-sharing based business model for its back-office operations that support EC sites, and for AMS’s production expertise cultivated to date for site design, site production, promotion strategy development, and the like of successful ladies’ apparel EC sites. AMS will provide EC fulfillment services for the official Blondy EC site, and full support associated with EC site operations, such as EC site construction and promotional support.

Website Appearance

About Blondy

Blondy currently handles three main brands with respectively different tastes: LHS blondy, Bitten Apple, and ALL GROUN UP. The branding concept portrays “Lucky, happy, and sexy girls,” and the designs pursue real and wearable apparel while remaining consistently attuned to the trends. For its product make-up, the business retails 80% of original brands and the remainder comprising selected goods purchased from third parties.

The Shibuya store opened on August 11, 2000, and has since retained strong patronage, including fashion-conscious industry associates, for branding that incorporates originality without catering solely to fads and refined design work.

Overview of EXREGZIO

EXREGZIO is a comprehensive fulfillment service, equipped with robust enterprise systems and high-quality warehouse operations required for large-scale e-commerce sites. The service allows the outsourcing (except product procurement) of all facets required for site operations, including back-office operations consisting of product photography, measurements, registration of product information, and customer support.

Through EXREGZIO, AMS fully supports solutions for management that accompany business growth, including improving the quality of operations, improving customer satisfaction, reinforcing promotions, streamlining merchandising operations, and optimizing the supply chain between the purchasing source and site user.

For details, please see http://www.acrodea.co.jp/ams/service/index.html (Japanese only)

About Edam

Established in June 2000, Edam Co., Ltd., is headquartered in Shibuya-ku, Tokyo, and is a retailer of apparel and miscellaneous goods.

About AMS

Headquartered in Meguro-ku, Tokyo, AMS, Inc., was established in July 2007 as a wholly owned subsidiary of Acrodea. Business operations cover distribution and licensing of mobile content and services for mobile handsets, and e-commerce fulfillment services.

About Acrodea, Inc.

Acrodea, Inc., is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Listed on the Mothers Market (Code: 3823, TSE), Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Seal Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.

For inquiries about this release, please contact the following:

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EXREGZIO is trademark of Acrodea.

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Other company names and product names described above are either registered trademarks or trademarks of the holders.