Barneys New York Celebrates its 20th Year in Japan

Barneys New York Celebrates its 20th Year in Japan

A range of Adler items are offered at Pop-Up Store, on the third floor of the Barneys Shinjuku store. Open up to November 7.

All designs of the Barneys New York stores, including the interior and window displays and advertisement, are created under the direction of Katsuhiko Taniguchi, the company’s creative director.

“The window display of the Shinjuku store is specially designed to represent the ideas and values of Jonathan Adler, with utmost attention paid to every detail, including color tones and display props,” explains Taniguchi.

November 3, 2010 marks the 20th anniversary of the opening of the first Japanese store of Barneys New York, operated by Barneys Japan., Co. Ltd., an associated company of Sumitomo Corporation. Twenty years on from the opening of its first store in Shinjuku, central Tokyo, Barneys New York has established a solid brand image in Japan as a large-scale luxury specialty store, fully differentiating itself from other competitors such as big-name department stores and smaller multi-brand shops.

Over the past two decades, this unique fashion retailer has consistently worked to offer a broad selection of quality items and professional service while creating distinctive window and interior displays, in line with the brand concept "TASTE. LUXURY. HUMOR." The window displays, in particular, have all the time served as a key setting on which to present Barneys' unique ideas and values. The "BARNEYS AIR," a term used to refer to the distinctive display designs, has always attracted close attention from professional artists and the wider fashion industry.

In celebration of its 20th anniversary, the Barneys New York Shinjuku store has organized a special campaign focusing on Jonathan Adler, a well-known interior decorator and potter based in New York, who has in recent years expanded his creative work to include furniture, stationery and other daily items. Adler gains his artistic inspiration from the fashion trends and pop culture of the 1970s, and uses these themes to create a variety of works characterized by their multi-colored design and playful touch. Adler is now one of the most popular designers in the U.S. Barneys New York first introduced Adler in the U.S. and Japan in the mid-1990s, and now takes this celebratory opportunity to run a special promotion of his design ideas, by setting up the limited-time Pop-Up Store within the Shinjuku store to offer a range of Adler items, many of which have been created exclusively for the Japanese stores.

Another feature of the anniversary event is a temporary café Barneys New York has opened jointly with Dean & DeLuca, a New York City-based upscale grocery store chain. The café is open from October 29 to November 21 at Shinjuku Moa 4 Street, which faces the Barneys Shinjuku store. It will offer a special menu including coffee made by skilled baristas and apple cider, a New York winter favorite. As part of the 24-day campaign, the Barneys Shinjuku store will offer a number of specially created items, such as mugs featuring the names of collaborating brands as well as gorgeous sweets to evoke the image of Barneys New York.

( Nov. 02, 2010 )

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