SQUARE ENIX'S E3 SHOWCASE EARNS WIDE MEDIA AND INDUSTRY ACCLAIM

June 30, 2011

SQUARE ENIX’S E3 SHOWCASE EARNS WIDE MEDIA AND INDUSTRY ACCLAIM

HITMAN ABSOLUTION (GameSpot’s Best of Show Winner) and TOMB RAIDER (Multiple Game Critics Awards Nominee) Spearhead More Than 140 Awards and Nominations

LOS ANGELES (June 30, 2011) — Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in the Americas is proud of the reception for its E3 2011 lineup as one of the strongest it has ever enjoyed. The E3 show, conducted annually in Los Angeles, is considered a vital springboard for both mainstream and core gamer awareness of the world’s hottest emerging games.

"We thank the media, our industry colleagues and the public for the immensely positive feedback they have expressed about our E3 2011 showing" said Mike Fischer, president and chief executive officer of Square Enix, Inc., "This year clearly illustrates our global ambitions and our commitment to delivering a diverse range of high quality entertainment experiences to appeal to gaming audiences all over the world."

Key titles from internal Square Enix studios making an impact at the show included:

• HITMAN® ABSOLUTION™ (IO Interactive): Agent 47’s return struck a chord with judges as it picked up 19 wins, including GameSpot, who awarded the game Best of Show: "We didn't know what to expect going into the show," the popular games outlet concluded, "but now HITMAN ABSOLUTION is easily one of our most anticipated games."
• TOMB RAIDER® (Crystal Dynamics): Nominated for three Game Critics Awards and winner of 21 awards including Best Action Game (IGN), the new, grittier reimagining of Lara Croft became one of the biggest stories of the show, igniting the imagination of industry and media alike.
• DEUS EX®: HUMAN REVOLUTION™ (Eidos Montreal): Enthusiasm for the return of the legendary DEUS EX franchise keeps building ahead of its August 23 retail date, with PC Gamer’s "Most Valuable Game" award just one of many prestigious accolades.
• FINAL FANTASY® XIII-2 (Square Enix Tokyo): The bold continuation of the FINAL FANTASY XIII storyline met with multiple "Best RPG" and "Best of Show" nominations, and also won "Best Response to Fan Feedback" from respected outlet GamesRadar.

"Square Enix is synonymous for delivering an unparalleled gaming experience that is rivaled by none," said Jesse Divnich, vice president at EEDAR. "The positive reception from critics and consumers during E3 2011 make it clear that the entire industry anxiously awaits the release of some of its most sought after franchises."

The next title scheduled to arrive at retail from Square Enix’s E3 award–winning lineup will be DEUS EX: HUMAN REVOLUTION — due August 23, 2011.

About Square Enix

Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix Group. The Square Enix Group operates a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY®, which has sold over 100 million units worldwide; DRAGON QUEST®, which has sold over 58 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix, Inc. can be found at http://www.square-enix.com/na/.

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