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New Subaru Impreza Sales Hit in Japan



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http://www.fhi.co.jp/english/news/press/2012/12_01_06e.html
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New Subaru Impreza Sales Hit in Japan
- First one-month sales figures more than triple initial target -

Tokyo, January 5, 2012 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, announced that cumulative sales of the new Impreza, launched November 2011, reached 7,157 units one month after sales started in Japan. This result, achieved between November 30th and December 31st, is more than triple the monthly sales target of 2,200 units. The details are as follows.

1. Percentage of body type
SPORT (5-door) 71.9%
G4 (4-door) 28.1%

3. Percentage of engine
1.6 liter 34.9%
2.0 liter 65.1%

4. Percentage of drive train
2WD 35.0%
AWD 65.0%
2. Percentage of grade (in whole body types)
1.6i 7.1%
1.6i-L 27.8%
2.0i 10.9%
2.0i EyeSight 22.6%
2.0i-S 9.8%
2.0i-S EyeSight 21.8%

5. Percentage of models equipped with EyeSight
EyeSight percentage*1 44.4%

*1 For 2.0-liter AWD : 84.9%

6. Percentage of exterior color
Satin white pearl 26.9% Dark gray metallic 9.7%
Ice silver metallic 23.4% Camellia red pearl 3.4%
Obsidian black pearl 19.5% Deep cherry pearl 3.0%
Plasma blue silica 14.0%

Customers positive feedbacks are: good fuel economy, excellent driveability, high quality exterior and interior, vast lineup of "EyeSight" models and etc., which are all contained in core elements *2 of the product concept "Redefining Value, Redefining Class".

*2:"Stylish Exterior and High Quality Interior", "Pleasant and Agile Driveability" and
"Fuel-efficient Environmental Friendliness"





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