NEC Launches Content Delivery Traffic Optimizer for Smartphones

NEC Launches Content Delivery Traffic Optimizer for Smartphones - Sales begin for solution that reduces wasteful content transmission -

*** For immediate use February 24, 2012

Tokyo, February 24, 2012 - NEC Corporation (NEC; TSE: 6701) announced today the beginning of global sales for its "Traffic Optimizing Solution" that reduces network traffic for telecommunication carriers by optimizing the transmission volume of video data, compressing text and optimizing static images to best suit specific mobile device capabilities and wireless environments.

In recent years, a rapid increase in data traffic due to the spread of smartphones and mobile devices has become an important issue. Video transmission represents a major part of this traffic increase. Since audiences frequently stop videos in the middle of transmission, a great deal of unwatched, partially transmitted data is increasing traffic and causing network interruption. Moreover, a large amount of image data that cannot be processed by certain devices is also wasted.

"NEC's Traffic Optimizing Solution reduces network traffic by approximately 20% through customizing the delivery of data for individual devices," said Tsunehisa Enoki, Executive Specialist, NEC Corporation. "Once introducing the solution to a communication carrier's network, data is delivered at a pace that is customized to the playback speed of each mobile device and its network status."

Key features of the Traffic Optimizing Solution include:

1. Dynamic optimization based on network bandwidth estimation
   This solution utilizes technologies that estimate network bandwidth variations and was developed by NEC's Central Research Laboratories. These technologies estimate the most appropriate transmission data volume based on past transmission volume. As a result, content is smoothly delivered at an optimized video transmission pace based on the estimated data volume.
   
   
2. Prevention of playback interruption
   Prior to transmitting data, the solution determines each terminal's memory capacity/processing performance based on its terminal profile database. The solution then uses this information to control the rate of data flow to each terminal, which provides a stable viewing environment without playback interruption.
   
   
3. Text compression and image optimization
   The solution supports lossless text compression that terminal functions can easily restore. In addition, it automatically selects the most appropriate image compression format and resolution based on each terminal's capabilities. As a result, these functions reduce transmission data while maintaining high display quality.

Looking forward, NEC will continue to enhance its solutions for smartphones and mobile devices as part of enabling communications carriers to provide even more effective services.

NEC will introduce this solution at stand 8A125, Hall 8, Mobile World Congress 2012, the mobile industry's largest event, held in Barcelona, Spain, from February 27-March 1, 2012. For more information regarding NEC's activities at MWC 2012, please visit: http://www.nec.com/global/event/mwc/

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About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.

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NEC Press Contact (Japan)

Joseph Jasper
NEC Corporation
+81-3-3798-6511
E-Mail：j-jasper@ax.jp.nec.com

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