Six Caster product packages to be redesigned for a more high-end feel, Frontier joins the Caster lineup with Caster Frontier One Box Products to be rolled-out across Japan from early August 2012
Tokyo, June 25, 2012 --- Japan Tobacco Inc. (JT) (TSE: 2914) has announced the redesigning of six of its popular Caster products, which will be sequentially rolled-out(*) across Japan from early August 2012. The packaging will be redesigned to better convey the sense of refinement, while the flavor and aroma of these six products will remain the same. At the same time, the Caster lineup will be enhanced with the addition of Frontier to be a part of the brand.
Since its original launch in 1982, the Caster brand has distinguished itself with its smooth aroma and soft smoking experience, for which it has gained a large following among consumers.
JT has decided to redesign Caster's packaging around the theme of ''refined repose'' to enhance the high-end feel of the lineup, featuring a lavishly laid out bold seal that evokes a sense of tradition and quality, while maintaining the aroma and flavor of six products in the popular Caster line. Furthermore, hypocorisms related to music, which is symbolic of our desire for our products to be enjoyed as a part of personal repose, just as one might choose to lose oneself in a piece of music, are given to products following the redesign.
Frontier Lights Box, the 1 mg tar product known for its soft smoking experience yet solid, will not see a change in its popular flavor and aroma, but will be re-launched as part of the Caster brand under the product name Caster Frontier One Box. By expanding the Caster lineup, JT will meet the needs of consumers with diverse preferences.
(*) The timing of replacement with the new designs will vary among retailers.
|Caster Mild||SYMPHONIC Mild 5||October 1988||410||5mg||0.4mg|
|Caster Mild Box||SYMPHONIC Mild 5||October 1992||410||5mg||0.4mg|
|Caster Super Mild||HARMONIC Super Mild 3||September 2003||410||3mg||0.3mg|
|Caster Super Mild Box||HARMONIC Super Mild 3||December 1995||410||3mg||0.3mg|
|Caster One Box||MELODIC One||January 1999||410||1mg||0.1mg|
|Caster One 100's Box||MELODIC One||December 1996||410||1mg||0.1mg|
|Caster Frontier One Box||February 1993||410||1mg||0.1mg|
Japan Tobacco Inc. is a leading international tobacco product company. Its products are sold in over 120 countries and its internationally recognized cigarette brands include Winston, Camel, Mild Seven and Benson & Hedges. With diversified operations, JT is also actively present in pharmaceuticals and foods. The company's revenue was JPY 2.034 trillion (US$24,745 million(*)) in the fiscal year ended March 31, 2012.
* Translated at the rate of JPY 82.19 per $1, as of March 30, 2012