Animated Series Created with Studio 4℃ to be Screened
Toyota City, Japan, June 22, 2012—Toyota Motor Corporation (TMC) will screen "PES: Peace Eco Smile" (PES), an animated work produced in collaboration with Studio 4°C, a leading Japanese animation studio, at the Anime Expo 2012 to be held at the Los Angeles Convention Center in Los Angeles, California, United States. The expo is scheduled to run from June 29 through July 2.
PES tells the story of Pes, an extraterrestrial who comes to discover the value of Earth and its cars through his unique alien perspective. A preview of PES was shown at the Tokyo International Anime Fair held in Tokyo in March 2012.
PES episodes will also be viewable on a dedicated website, http://www.toytoyota.com/pes/en/, from June 23. TMC also plans to conduct a variety of PES-related programs including screening events in Tokyo and exhibitions at other events in Japan.
Overview of the Toyota and Studio 4°C Exhibit at Anime Expo 2012 in Los Angeles, U.S.
|Dates||June 29 through July 2|
|Organizer||Society for the Promotion of Japanese Animation|
|Description||Anime Expo 2012, the largest anime event in the U.S. will be held at the Los Angeles Convention Center in downtown Los Angeles. At the Toyota and Studio 4°C PES Project exhibition booth, the first three PES episodes, as well as a special making-of documentary, will be shown.|
PES Special Website (http://www.toytoyota.com/pes/)
The PES Special Website, which features a hand-drawn look to emphasize the unique element of animation, will officially open on June 23. The site will stream episodes and present information on the main characters, settings, creators, musicians and cast. Behind-the-scenes features including conversations with the artists and comments from the director will also be released.
Other PES Screenings and PES-related Programs
|-||PES screenings at Amlux Tokyo (starting June 23)|
|-||Release of episodes on YouTube|
|PES exclusive site: http://www.youtube.com/user/toytoyotaPES
Toyota official channel: http://www.youtube.com/user/toyotajpchannel
|-||Information releases on Twitter (http://twitter.com/pes_nasubi) and Facebook|
|-||Advertisements capturing the essence of the world of PES are to run in the media in various countries (teaser airings on France's Catsuka! cable television)|