Otsuka Pharmaceutical Co., Ltd.
July 19, 2012
Otsuka Pharmaceutical To Boost Production Capacity and Increase Sales with Third Pocari Sweat Plant in Guandong Province,China
- Pocari Sweat sales in China have reached 13 times more than the sales nine years ago when Pocari Sweat has launched.
- The need to meet new demand led to construction of the third manufacturing plant, which will strengthen and expand our sales within China In order to meet new demand, the third manufacturing plant has been built, which will strengthen and increase our sales within China.
- Built with the concept of Fun & Informative Factory – something new in China- the facility has a path to accommodate visitors and holds a Pocari Sweat gallery.
【Pocari Sweat 500ml PET bottle 】
Tokyo, Japan ― Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) announced today that its subsidiary Otsuka Sims (Guangdong) Beverage Co., Ltd. (Head Office: Guangdong province; President: Kazuhiko Yo; hereafter Guangdong Beverage) completed construction on its second Pocari Sweat plant, located in Jiangmen City of Guangdong Province, China. A ceremony was held to celebrate the completion of construction.
With the new facility, our production base in China now totals three plants, including the Tianjin factory. In order to meet the increasing demand, the new capacity will help achieve the goal of broadening and strengthening our sales in Shanghai City and Guangdong Province.
Otsuka Pharmaceutical began business in China 31 years ago as a first Japanese pharmaceutical corporation.*1 Our first venture was in the I.V. solutions business. We built up trust in the market centering on relationships in the healthcare industry, then Pocari Sweat in 2003.*2 Now, after 9 years, Pocari Sweat sales volume has reached 13 times more than the sales in the first year.
This brand-new plant will meet China’s increasing demand for Pocari Sweat and it has a unique feature with the concept of Fun & Informative factory which is rarely seen in China.
- A wide path for plant visitors
- A huge high class presentation room for plant visitors
- Fun and Innovative gallery of Pocari Sweat
From now on, we will actively accommodate visitors to the facility in our efforts to gain new fans of Pocari Sweat and offer a plant that reaches out warmly to the local community. In addition, we would continue to further educate consumers with the importance of the proper hydration and appeal to them with the benefits of Pocari Sweat.
- *1：Otsuka Pharmaceutical has established China Otsuka Pharmaceutical Co., Ltd. in Tianjin in 1981 with the goal of contributing to local health care through I.V. solution products. Later, in 2003, Pocari Sweat was launched, and our group companies in China now totals 27, allowing us to operate as a comprehensive healthcare company ,driving on two wheels of the Pharmaceutical business, contributing to the treatment of disease, and the Nutraceutical business, supporting and enhancing day to day health.
- *2：Sales of Pocari Sweat in China started in 2003, centered in the northern part of the country, led by Tianjin Otsuka Beverage Co., Ltd. Sales area has expanded to the southern part of the country in 2005, leaded by Guangdong Beverage. Plants in these two regions currently manufacture products for domestic sales and export to Hong Kong and the Middle East.
Overview of the 2nd Guangdong Beverage Plant
Otsuka Sims (Guangdong) Beverage Co., Ltd
View of the exterior of the 2nd Guangdong Beverage plant
The visitor’s path of the 2nd Guangdong Beverage plant