Acrodea, NID, Legend, ISP, in joint development of Platform for easily customizable function, design for Mobile telephones

Date: May 12, 2009

Acrodea, NID, Legend, ISP, in joint development of
Platform for easily customizable function, design for
Mobile telephones
NID booth hosts demo at ESEC starting May 13

May 12, 2009 (Tokyo, Japan)—Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, Nippon Information Development Co., Ltd. (President: Kiyoshi Suzuki), headquartered in Shinjuku-ku, Tokyo, Legend Applications, Inc. (President: Tsutomu Kubo), headquartered in Chuo-ku, Tokyo, and Information System Products Co., Ltd. (President: Toshiro Matsumura), headquartered in Nishi-ku, Yokohama, have reached an agreement today regarding the joint development of a platform to easily customize functions and designs of mobile telephones, and have completed a prototype for the platform.

The needs of individuals and businesses are finely divided and diversified today, as one can observe in the world of magazines, for example. Corporations offering products are consequently seeking ways to generate revenues under the small-lot, many-model reality they face. In the mobile telephone industry, Acrodea’s VIVID UI has enabled transfigurable appearances as content, and brought forth customizing services for screen designs that match user preferences. Customizing services for mobile phone functionality that match individual and business requirements, however, have achieved much less, because development costs are tremendously greater. The platform put forward by the four companies Acrodea, NID, Legend and ISP is based on Acrodea’s VIVID UI, improves on the functionality drawback, and thus facilitates customizing of function in addition to design for mobile phones. The solution allows development of customized handsets at an inexpensive cost for small lots and many models.

This platform is expected to address the rapidly emerging small-scale MVNOs and the corporate terminals that can address specialized business systems, both of whose customization requirements were previously impractical under the lot-size requirements. Since the portion of terminal applications customizable can be created with general-purpose technology, such as Ajax, system integrators and service providers will be able to develop on their own.

Going forward, Acrodea, NID, Legend and ISP intend to leverage these advantages in the development and commercialization of the platform.

Beginning May 13, the NID booth at the 12th Embedded Systems Expo (ESEC, http://www.esec.jp/en/) to be held at Tokyo Big Sight will demonstrate prototypes for consumer and business usage.

About Acrodea, Inc.

Acrodea, Inc., is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. Listed on the Mothers Market (Code: 3823, TSE), Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Newport Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.

About NID

As an independent, comprehensive information services company, Nippon Information Development Co., Ltd., offers systems development, architecture, and operations that can contribute to operating efficiency and improved productivity for clients. Providing services across a broad range under a concept of uniting people and information, the company is engaged in four lines of business: communication systems development, information systems development, network solutions, and data entry. In particular, based on its telecommunication and information technologies cultivated to date, NID aims for growth in the fields of next-generation mobile phones, intelligent home appliances, ITS (car electronics), and digital broadcasting with a core competence for mobile and embedded technologies. The company continues to meet expectations of clients as their best partner in achieving a full-fledged, ubiquitously networked society. Established in 1967, NID is headquartered in Tokyo, and listed on JASDAQ (code: 2349). For more information, please visit http://www.nid.co.jp/English/index.html.

About Legend

With offices in Japan and China, Legend Applications, Inc., has strengths in open systems architecture though a Japan-China collaborative model. The company is engaged in enterprise systems architecture, systems planning and development focused on mobile solutions, and technology consulting. Established in June 2005, Legend Applications is headquartered in Tokyo with China offices in Beijing, Shanghai, and Dalian, and has a successful track record in building highly visible e-commerce sites. Active service development is proceeding in these fields, with an eye towards the rapidly growing China market. For more information, please visit http://www.legendapl.com/.

About ISP

Information System Products Co., Ltd., provides solutions to companies through its two main pillars of business: Enterprise and Mobile. In the mobile domain, the company is engaged broadly from consulting to consumer product development. Established in December 1976, ISP is headquartered in Yokohama with additional offices in Tokyo and Osaka. Under a corporate philosophy of achieving service to society through business, the company is committed to creation of added value that supports products and services appreciated by the user. For more information, please visit http://www.isp21.co.jp/.

For inquiries about this press release, please contact the following:

Marketing Department at Acrodea, Inc.

TEL：+81 3-5768-8603  Email: products@acrodea.co.jp

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